JustGo Pad™ Helps Women of All Ages with Athletic Leakage

03 May 2014



The Launch of the JustGo Pad™ Helps Women of All Ages with Athletic Leakage
More Than 25 Million Women Experience Urinary Leakage During Their Workouts

* The JustGo Pad™, with its revolutionary teardrop design (patent pending), is available exclusively at
JustGoGirl.com.
* Brooke Solis—mother of five, lawyer, Yale graduate and fitness enthusiast—adds entrepreneur to her list of
accomplishments.

The launch of JustGoGirl comes just in time for women to keep their New Year’s resolutions to stay fit. Whether women have just purchased their first gym membership, are getting back into the
swing of an exercise routine or are already dedicated fitness gurus, they no longer have to worry about athletic leaks during their workouts. Urinary incontinence, a topic once reserved for older sedentary women, has been put in a new light with recent media attention on women such as Miranda Oldroyd and Heather Welsh, star CrossFit competitors who both experienced athletic leaks during CrossFit competitions in 2013.

Few Americans realize just how many women—more than 25 million—are affected by athletic incontinence (leakage during exercise and other physical activities). More young women, like Oldroyd and Welsh, are saying on camera that they leak during their workouts and that, in fact, athletic leakage is a corollary of their workout intensity. According to a study conducted by the National Center for Biotechnology Information, 87 percent of female athletes ages 15 to 39 experience some degree of urinary incontinence.

As an alternative to costly and risky surgery—which is not guaranteed to eliminate the problem and can result in catastrophic complications—the JustGo Pad™ is guaranteed to provide coverage against the most embarrassing of leaks. Created for athletic women of all ages, this pad is designed to be inconspicuous, comfortable and absorbent.

“I have five children, including twins, and knew that if I engaged in high-impact activities, I would leak,” said Brooke Solis, founder and CEO of JustGoGirl. “When I used traditional incontinence pads to get through a hard workout, I was self-conscious about the giant bulge that I was sure was visible in the back of my tight-fitting workout pants. I wanted to create a pad that is durable, discreet and comfortable enough to use every day.”

Working closely with an engineer, Solis created a revolutionary design specifically for athletic leakage. The JustGo Pad’s patent-pending technology can absorb up to 140 mL of fluid (just over half a cup) and is only 1.5 cm thick. Its unique teardrop shape makes the pad invisible under the tightest of athletic apparel while providing the coverage needed for leaks.

The JustGo Pad is available at JustGoGirl.com. The pads can be purchased in packs of 10 ($8) or as membership at the following levels:

* Committed: 10 pads, $8 per month; for women who work out two to three times per week
* Dedicated: 20 pads, $14 per month; for women who work out five times each week
* Obsessed: 30 pads, $18 per month; for women who work out every day

“We want women to be able to take back their workouts with confidence,” said Solis. “I’m starting a conversation and creating a community where women can find a solution to this problem and get inspired to take on new fitness challenges together. Let’s go.”

About JustGoGirl
JustGoGirl was founded by Brooke Solis, a Yale-educated lawyer, inventor, fitness nut and mother of five. She launched JustGoGirl, based in Austin, Texas, at the start of 2014 to help women of all ages maintain their fitness goals without the risk of embarrassing leaks. The company’s JustGo Pad™, designed to be sleek and discreet, fits under even the tightest of workout clothes.

BROOKE'S STORY...
After the birth of her twins, Brooke Solis was determined to find a way to get back into shape. But an issue with athletic incontinence made exercise — particularly high-impact movement and jumping — a real obstacle. With five kids and a busy career as an attorney, Brooke looked to her 
workouts as the one hour of the day that she could dedicate to herself but as much as she loved high impact workouts, the incontinence pads that she wore during those workouts made her self conscious and uncomfortable. 
It didn’t take much research for Brooke to realize that she wasn’t the only woman dealing with athletic incontinence: Estimates find that 25 million women — from high school athletes and new mothers to women past their childbearing years — share her problem. That’s one out of every three women who may avoid exercise and its physical and mental health benefits because they are worried about athletic leaks. 
Never one to bow to a challenge, Brooke decided that if the right product to address the issue didn’t yet exist, she’d create one. 
After several trials, Brooke designed a pad that’s not only inconspicuous under form-fitting workout clothes, but is also comfortable and absorbent. While the pads are less bulky than a traditional sanitary napkin, they can hold up to 140ml of urine. She then decided to make the innovative JustGo Pad™, available to all active women as a solution to what can be an embarrassing and uncomfortable problem. 
Since its launch, this groundbreaking product has allowed women all over the country to “just go” on their runs, to their group fitness classes and to CrossFit training without frustration or anxiety. As a result, Solis has heard from grateful women of all ages and stages of life. By opening up the discussion about this issue, Solis has created a community where women not only can find an effective solution, but support and encouragement, as well. 
Raised in the Midwest, Brooke is a self-proclaimed “Type-A personality.” A graduate of Notre Dame, she worked in the financial sector before attending Yale Law School. A practicing attorney, Brooke currently lives in Austin, Texas, with her husband and family. Her company, JustGoGirl, was launched in January 2014.



TESTIMONIALS 

“I would love to talk to you about being involved with JustGoGirl. I am a fitness professional and 
one of your 20 pads a month subscribers. I'm a former Lulu ambassador and can't tell you enough 
how much your pads are changing my life.” - Kristin T. (Runner)

“OMGoodness.... I love your product! I completely forgot I was wearing it! 
There is a league scrimmage this Sunday. I will be sharing a few with a few of the gals I 
mentioned previously. I'll be ordering soon. Thanks again!” - Leah D. (Roller Derby)

“I am such a fan! Anyone that knows me knows that I am not shy about sharing my athletic leak 
challenge. I only wish this product was out when I was playing soccer with my husband. I used to 
bring a change of clothes for post-game chatter so that I could feel comfortable after an hour 
game. After becoming a crossfitter I would opt out of Double Under days because I did not want 
to deal with this issue, which held me back from mastering this movement. Recently I tried the 
JustGoGirl athletic pad and have been amazed. I won't go to the gym without it. Thank you for 
creating this amazing product! Thank you for helping me be comfortable during my work outs. I 
PR my double unders quite often now!!” - Denise B. (Crossfit Gym Owner)

“I've taught Insanity since last April & I've never truly ‘enjoyed’ teaching until I was introduced to 
JustGoGirl. I can't believe how much more at ease I am teaching and jumping. I'm actually getting 
the full effect of the workout with my mind more focused on the actual workout and not tensing 
and tightening with every jump. It's awesome!!” - Katie M. (Insanity and Group Fitness Instructor)


“I opened the package and thought omg that's huge! But once I put it on it really did disappear 
and I didn't feel it. Glad for the tapered end for thong wearers. I am 44 with 3 kids. I taught a 
very intense 75 minute class today with lots of plyo. My tights were DRY. I thought most of it was 
sweat in the past . . . turns out most of it was pee, gross. Felt great to be dry and able to lose the 
pad right after class. I'm a fan! A dry fan!”  - Corinne O.


“I took my pack of pads skiing this weekend and I will never ski without them again. I didn't have 
to leave the slope over and over to run to the restroom. They were so comfortable that I forgot 
they were there until I realized I could ski without having to worry about leaking. I love these 
pads and have them in my purse, my gym bag and my ski duffle and will never workout without 
them.” - Nicole S. (Skier)

*post was sponsored by the Role Mommy Writer's Network (www.rolemommy.com)
 
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